The Sales Development Process – Breakaway Selling
Introduction to Sales Training for the Non-Sales Professional
- Where to spend your time
- Where to get new clients
- What to do with marginal accounts
- What products are best for your customer, your company and you
Powerful Prospecting is focused on your business, your clients, your products and your activities.
Effective Negotiation Selling Skills
This one-day program is designed especially for the sales professional. This program is customizable to reflect individual industry and company needs when facilitated in-house. Specific situations and scenarios are used as the basis for discussion and problem-solving.
High Impact Merchandising
A review of the right Product, in the right Place, properly Priced, and Promoted by your People. The importance of “Point of Sale” presence and brand awareness will be addressed. The difference between planned and impulsive buying and its relation to effective product placement is studied as well as growing sales through high impact promotions. The human science or psychology of retail buying decision-making is covered in detail.
Profit to Space, a topic included within the placement module, gets an in-depth review. The study of sales on a per-square-foot basis and how the other P’s can have an effect on this result are compared.
The importance of establishing a Business Planning Process that monitors category management, margin growth, sales tracking via electronic means, and program execution will be thoroughly reviewed in this two-day seminar.
Networking for Success
This informative and highly interactive seminar covers the basics of developing an effective network. In all walks of life, a network is a large combination of people who know you and know what you do. We all use this network to enhance our business, grow our circle of friends, and make decisions about where and what we will purchase.
Networking for Success specifically deals with:
- Myths of Networking
- The “Rule of 250” and the Chain of Endless Referrals
- First Impressions and Introductions that Last
- What to Say after Hello…
- Your Fifteen Word Networking Statement
- Memory Hooks – When and How to Employ them Effectively
- Exploring Opportunities for Developing a Network
- The Boomerang Effect – What Goes Around Comes Around
- Building Relationships – It’s a Journey, not a Destination
- Developing a Networking Strategy
Networking Do’s and Don’ts
Networking for Success can be customized to meet the specific needs of the individuals within your organization. Initial consultation may be required for customization.
"I have personally used a number of the services offered by Fairwinds Training and Development in 5 different organizations and with their assistance have witnessed substantial improvement in each organization."
Durty Nelly's Irish Pub
"Fairwinds is now providing direction & structure in Alpha's succession planning process. We have experienced exceptional support and trust Fairwinds in providing sound advice."
Eric Efford, President and CEO
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"We will continue to partner with Fairwinds Training Development with a shared goal of enhancing the skills and programs within the workplace."
Trevor Bent, Human Resource & Risk Manager
Eassons Transport Limited
"Sylvie is a master facilitator who provides her participants with the ability to transfer skills directly to their workplace thus impacting the culture of the organization."
Renette Muise, Workplace Education Coordinator
Nova Scotia Department of Labour and Advanced Education
"The results have been heralded by staff as amazing. As well as being great trainers Brenda and Rick provide that special touch with follow up and helpful input."
Chuck Bezanson, Divisional Chief Training
Halifax Regional Fire and Emergency
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Pam Murray and Peter Andresen
Invisible Fence Brand of Annapolis Valley
"Sylvie was able to offer engaging and relevant material that had the additional benefit of bonding the participants during the challenging time of a plant closure."
Alice MacDonald, HR Manager
"The leadership program that they were instrumental in implementing will ensure that our employees are developing the necessary competencies and skills required to thrive in a highly competitive marketplace."
Janet Sutherland Tam, Human Resources Manager
Peter Kohler - Windows and Entrance Systems
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Gerry Martin, Executive Director
Saint Mary’s University I Executive and Professional Development