Step 1 – Awareness  Step 2 – Strategy → Step 3 – Development → Step 4 – Results

Why Strategy?

Strategy allows you to dream the ideal situation for your organization, or for yourself. Useful questions to help identify the strategy are, “What might be the improvements or the new direction?”, and “What does this current situation require?”.

Different Can Be Good

Most people in business and life make the mistake of trying harder instead of trying it differently. They realize that work and life around them is changing and they react instinctively by thinking that more effort is required to get them what they really want. And, like a car stuck in the mud, they push harder only to dig themselves deeper. This results in anger and frustration that leads to tremendous amounts of stress. Instead, the smarter approach is to make the shift in thinking and develop a new set of expectations that help them cope with all the changes. This new direction that gets set is usually an outcome of a successful strategy session.

Need for Direction

To help people understand the need for direction is best done when there is mutual awareness and agreement that what they have been doing is not getting them the results they have been looking for. It is the collective process of thinking and being insightful about the company or the individual and their related environment as an integrated whole. A process during which a “planning team” is usually organized to consider several key questions on a continuous ongoing basis, such as: How do I get more of what I want or need to succeed?

I think most people on the street would recognize and agree that a strategy is a directional map for a company or an individual, or often both. This map usually helps them decide where they are going in the journey ahead of them and how they intend to get there. However, it is much harder for most people to understand just what goes into the strategic planning process and how to develop or build the strategic direction of their organization or themselves.

“If you don’t know where you are going, any road will get you there.” – Lewis Carroll (Alice in Wonderland)

Strategic Direction

A strategic direction allows everyone to focus on specific goals. Everyone is able to work with smarter and with greater efficiency because each person who is doing the work is pointed towards a specific task aimed at achieving the larger goal.

“The important thing is to be able at any given moment to sacrifice what we are for what we could become.” – Charles Dubois